Being perceived as an expert in your sector will naturally attract your target audience and increase your exposure to potential customers.
A customer making a buying decision will purchase from the company that he or she has faith, expectation and confidence in. The stronger your reputation, the more likely a sale will take place.
A fully integrated marketing campaign will help to build your reputation and position your product or brand ahead of its competitors.
A well-planned mix of proactive PR, engaging social media and effective online marketing is essential to attract new, and retain current, clients.
Implementing the following tactics will build your business’ reputation and help it become an authoritative voice in your market.
Send newsworthy articles to your targeted media with a high quality picture that tells the story. Editorial coverage in off- and online media holds a huge amount of credibility because it has been earned, not bought.
Gain a relevant following on social media by sharing informative and interesting content. This will also give your organisation exposure online, as well as get people talking about your products and services in the digital arena.
A website that oozes trust and authority will increase the chances of converting potential customers. Reviews, case studies and testimonials are examples that help to position your business as a specialist in your field.
Your reputation also plays a significant role in making your website visible in search results. Search engines such as Google rank websites by how likely they are to answer or solve a user’s query. High quality content provided by respected brands will perform well, and ultimately drive more traffic to the site.
The newspaper industry is a prime example of the power of trust, with the individual companies building their reputation and earning respect over a number of decades of news reporting.
How people consume news has changed dramatically, with the rise of social media and access to instant news online resulting in falling print circulation figures across the UK.
However, no matter how much a story trends on Twitter, or sets online-tongues wagging on Facebook, individuals will seek out a trusted and influential voice to confirm the facts, stats and detailed coverage.
Unique visits to the papers’ websites, as revealed by the Audit Bureau of Circulations, the industry body for media measurement, shows that they are increasing at a much sharper rate compared to the decline in print circulation. The ‘traditional’ media outlets are still the go-to sources.