The explosion of social media and online news has provided a quick route for anyone feeling aggrieved to air their frustrations immediately. Failing to protect your brand online can negatively affect your customers’ or potential customers’ opinions about you.
DMPR’s Sue Ormesher talks you through the key steps involved for when dealing with an issue or a crisis online.
Sue also discusses useful online monitoring tools to capture both positive and negative conversations about your brand.
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