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The place to visit for PR, social media and SEO tips and advice.

 

DMPR builds a Google rocket

Google is recognising its top 250 search (search engine optimisation, SEO, and pay-per-click, PPC) partners by sending out build-your-own rockets. And DMPR (Digital Marketing & PR) was on that list meaning we got to build a rocket! Here’s a short video of Derek Booth and Aaron Haley assembling it together.     Courtesy of Google Elevator, the rocket now serves as a centrepiece on the DMPR desk. But it’s not all fun and games. Google Partners ensures we are offering the best possible SEO and PPC service to our clients in accordance with Google’s strict guidelines. We navigate Google’s complex criteria for ranking websites, and our SEO and PPC ensures online content stays relevant. On a platform as big as Google it can be tough to stand out, however we ensure traffic is driven to websites using specialist SEO and PPC to get hits up – and provide support if they’re down.   We work to make any business’ digital marketing lift...

How to sell in a press release

Approaching the media to sell in a press release can be a daunting prospect. In this video PR consultant Sue Ormesher gives her top tips on the best ways to contact the press.

How do I fix slow page speed?

If a poor page speed is slowing your business down, DMPR’s Digital Director Derek Booth is on hand to offer his help and advice.

How to use the hashtag on twitter

Social media marketing increases awareness of a business and its products or services.  Carried out correctly, your online activity can lead to more sales enquiries and brand advocates.

What are the best keywords to use for SEO?

In this video, our digital director, Derek Booth, looks at the dos and don’ts of carrying out keyword research for SEO (search engine optimisation) campaigns. Understanding the phrases used by your customers and stakeholders when they search online is an important part of driving relevant traffic to your website.  If your site does not appear on page one of the search results for such phrases, it won’t get clicked. Despite its importance, it is often an area that is overlooked or carried out incorrectly. Derek reveals a common mistake made by businesses when reviewing what key phrases to use and identifies research techniques to implement including PPC (pay per click) and Google Analytics.  The ideal length for a key phrase is also discussed. Do you have any digital marketing and PR questions that you would like answering? Submit them here....
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